130-Point Website Conversion Workshop

The 130-Point Website & Marketing Audit System is the backbone framework we use inside Sensei Collective to evaluate breeder websites, messaging, listings, and buyer experience from top to bottom. This isn’t a “tips and tricks” course or a surface-level checklist—it’s a structured, repeatable system that shows you why buyers behave the way they do on your site, where trust is being built (or lost), and how small fixes can dramatically improve inquiries and conversions.

Inside this training, you’ll learn how to audit your own website with clarity and confidence—no tech overwhelm, no perfection chasing. You’ll be able to quickly spot red flags, prioritize changes that matter most, and make strategic improvements that support a recognizable, trusted, in-demand breeding brand. This system is also ideal if you want to confidently audit other breeders’ websites as part of a paid service or mentorship offering.

This course is for you if:

• You want to understand why your website isn’t converting the way it should
• You’re tired of guessing what to fix first
• You want a professional, structured way to evaluate branding, messaging, listings, and buyer flow
• You care about long-term trust, reputation, and demand—not quick hacks

This course is NOT for you if:

• You’re looking for a done-for-you website build
• You want overnight results without making changes
• You’re not willing to evaluate your brand honestly
• You prefer trendy tactics over proven fundamentals

By the end of this training, you’ll have a clear, repeatable audit system you can use again and again—whether you’re refining your own cattery website or helping others do the same.

How This Audit System Works

Step 1: Schedule Your Personal Website Audit

Every member begins by booking a Personal Website Audit Call with the Sensei team. This is where we review your website together using the 130-point audit framework and identify the exact areas that need attention.

Step 2: Get Clear on What to Fix (and What to Ignore)

During your call, we’ll pinpoint your highest-impact opportunities—branding gaps, trust issues, conversion leaks, or messaging problems—so you’re not wasting time on changes that don’t move the needle.

Step 3: Lessons Unlock After Your Call

Once your audit call is complete, we’ll unlock the specific lesson(s) tied to what we covered on your site. These lessons contain step-by-step guidance tailored to your audit findings.

Step 4: Implement With Confidence

Follow the instructions inside your unlocked lessons to make the recommended changes—without overwhelm, tech panic, or second-guessing.

Step 5: Build a Brand That Converts

As you implement, your website becomes clearer, more trustworthy, and easier for buyers to say “yes” to—supporting long-term demand instead of one-off sales.

This ensures that:

• You focus only on what matters most for your website
• You make changes in the correct order
• You receive guidance that is customized, actionable, and relevant