Cat Breeder Blueprint: Marketing and Business Management
Course Content
Introduction to Cat Breeder Blueprint
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Understanding Your Avatar and Target Audience
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2 Topics
Choosing your Ideal Customer
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Kitten Buyer Audience Insights
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The Kitten Sales Funnel Explained
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3 Topics
The Top Of The Funnel: Awareness
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The Middle Of The Funnel: Consideration
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The Bottom of The Funnel: Decision
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Top the Funnel Marketing: Awareness
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4 Topics
Your Message Matters!
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Marketing Channels
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Where To Find Content Ideas
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How Much Content is Enough? Spoiler: It’s Probably More Than You Think
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Middle of the Funnel Marketing: Consideration
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7 Topics
MOFU Content Ideas
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Kitten Applications
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Application Process
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Exclusive Offers For Approved Applicants
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Emailing Your List To Keep Them Engaged
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Building a Buyers List
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Buyers that Break the Rules [in a Good Way]
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Bottom of the Funnel Marketing: Conversion
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3 Topics
Building Anticipation and Desire
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Simplifying the Reservation Process
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Releasing Kittens for Reservation- When and How
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Leveraging Social Media Marketing for your Cattery
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5 Topics
Why Social Media Marketing?
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Facebook Marketing
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TikTok Marketing Basics
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Producing TikTok Videos That Go Viral
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Repurposing Content
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Search Engine Optimization [SEO]
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4 Topics
Google – It’s Where You Want to Be
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Introduction To SEO
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SEO Crash Course for Beginners
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SEO Action Plan
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Mastering Online Presence through your Website
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3 Topics
Website Marketing
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How to Show Up on the First Page of Google
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Elements of an Awesome Cattery Website
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Photography: Kittens and Cats
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8 Topics
Photography and Videos – How to Produce High Quality Images
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Photo Editing
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Photography Tips
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Cameras
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Lighting
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Composition
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Watermarks
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Organizing Photos
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Kitten Applications, Contracts and The Reservation Process
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4 Topics
Approved List
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Pricing of Your Kittens – Adding Value to Your Cattery
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Easiest Contract on the Planet
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Waiting Lists VS. Priority Lists
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Reviews, Testimonials, and Tracking Your Kitten’s Health
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3 Topics
Creating a Memorable Experience For Your Buyer
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How to Handle Issues that Arise with Kitten Buyers
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Reviews and Annual Surveys
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Conclusion
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Includes
13 Lessons
46 Topics