Cat Breeder Blueprint: Marketing and Business Management
Course Content
Introduction to Cat Breeder Blueprint
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Understanding Your Avatar and Target Audience
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3 Topics
Kitten Buyer Audience Insights
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Choosing your Ideal Customer
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Defining Your Audience
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The Kitten Sales Funnel
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6 Topics
The Top Of The Funnel
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The Middle Of The Funnel
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MOFU Content Ideas
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Real MOFU Example
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The Bottom of The Funnel
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The Ultimate Goal of BOFU
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Marketing Your Cattery and Kittens
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6 Topics
Marketing Channels
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Your Message Matters!
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Creating Awareness
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Where To Find Content Ideas
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How Much Content is Enough?
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Video Marketing
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Leveraging Social Media Marketing for your Cattery
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5 Topics
Why Social Media Marketing?
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Facebook Marketing
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TikTok Marketing Basics
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Producing TikTok Videos That Go Viral
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Repurposing Content
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Mastering Online Presence through your Website
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4 Topics
Website Marketing
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How to Show Up on the First Page of Google
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Elements of an Awesome Cattery Website
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Blog Posts & Articles
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Search Engine Optimization [SEO]
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4 Topics
Google – It’s Where You Want to Be
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Introduction To SEO
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SEO Crash Course for Beginners
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SEO Action Plan
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Photography: Kittens and Cats
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9 Topics
Photography and Videos – How to Produce High Quality Images
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Photo Editing
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Photography Tips
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Cameras
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Lighting
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Composition
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Watermarks
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Age Progression Photos
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Organizing Photos
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Building Relationships with Your Kitten Buyers
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3 Topics
What makes you the best choice?
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Comparison Content
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Building a Buyers List
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Kitten Applications, Contracts and The Reservation Process
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11 Topics
Application Process
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Kitten Applications
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Exclusive Offers For Approved Applicants
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Approved List
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Pricing of Your Kittens – Adding Value to Your Cattery
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Easiest Contract on the Planet
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Waiting Lists VS. Priority Lists
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Simplifying the Reservation Process
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Building Anticipation and Desire
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Releasing Kittens for Reservation- When and How
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Emailing Your List To Keep Them Engaged
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Reviews, Testimonials, and Tracking Your Kitten’s Health
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3 Topics
Creating a Memorable Experience For Your Buyer
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How to Handle Issues that Arise with Kitten Buyers
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Reviews and Annual Surveys
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Conclusion
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Includes
12 Lessons
54 Topics