Cattery Marketing Mastery

How to Build a 10 Year Waiting List for Your Kittens Through Effective Marketing

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Do you struggle with selling kittens or worry about not being able to sell them? Does the idea of marketing your cattery make your brain hurt because you don’t know where to start?   Do you feel that you’re a great breeder but could use some help with marketing?

This MASTERCLASS is for you!

Learn a full-circle process of marketing your cattery.  Discover the mindset of every kitten buyer in today’s market and learn how to tap into their feels so that YOU are the only cattery they want to buy a kitten from.

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What You Will Learn During This Special Training Event

The Kitten Sales Funnel Explained

• The importance of effective and consistent marketing for breeders
• Why a sales funnel is relevant to catteries (and every business in existence)

TOFU: Attracting Leads

• Top of the funnel: the purpose of TOFU marketing.
• Strategies to generate awareness and attract highly targeted kitten buyer leads.
• Content Marketing: How to Create valuable blog posts, articles and videos and where to get the topic ideas from.
• SEO: The Basics of Search Engine Optimization and how to get your website to show up in Google’s Search Results (Hint: Not with a Business Listing)
• Leveraging Social Media Platforms to engage with lovers of your breed. How to create unlimited content ideas for your social media accounts in 30 seconds or less.
• Facebook Pages: How to get hundreds of highly targeted new followers in just one week.
• High Quality Images – Where to create images for your marketing that are EASY AS PIE and look like you paid a professional hundreds of dollars to make.
• Some valuable resources you can offer your leads in exchange for buyer’s contact information.
• Practical tips you can implement into your cattery marketing efforts.

MOFU: Nurturing and Engaging Leads

• Middle of the funnel; guiding your buyer leads toward a kitten purchase decision.
• Effective tactics for nurturing MOFU leads. What you should be talking to them about and showing them.
• Crafting engaging and personalized email campaigns that will keep your leads interactive and on the edge of their seats waiting for a kitten.
• Additional products to offer your MOFU leads that will help move them down the funnel.
• Using Chatbots and direct communication to address individual needs.
• Real Life Case Studies of how to effectively nurture leads.

BOFU: Converting Applications into Kitten Buyers

• The bottom of the funnel and it’s purpose.
• Highly effective Strategies for converting leads into buyers.
• How to Create compelling limited time promotions and exclusive packages that will get your buyers off the fence.
• Designing landing pages that highlight the unique value of your cattery.
• Implementing automated follow-up sequences that validate your buyers purchase and make them enjoy the process after the sale so they don’t feel “forgotten”.
• Tips and techniques to optimize the BOFU to maximum loyalty.

Action Plan

• Immediate action plan to implement the strategies you learn during the event.

FAQ: What is the difference between this class and the Business Management Class: The Business Management course does cover some basic marketing tips (do’s and dont’s), but it’s primarily about how to manage your cattery as a business by creating a system for handling the administrative process. The Marketing Masterclass is dedicated 100% to generating leads for your kittens. How to get highly qualified buyers