How Social Media Marketing Can Kill Your Cattery

The most common method of marketing for breeders and catteries is Social Media. Platforms such as Facebook, Instagram, and Tiktok are where you’ll find plenty of Pedigree cat breeders. But is social media the best strategy for you to build a following? While there are many benefits to using social media as a marketing tool, it’s not the best choice.

There are pros and cons to using social media to advertise your cattery and your kittens. This podcast episode will expose the reasons why you shouldn’t put all of your eggs into one basket when it comes to social media. It also offers the ultimate solution for building a loyal following for your cattery, and how to implement this action immediately. Discover how to sell your kittens without the fear and anxiety of being canceled.

Why Facebook Is Trash For Pedigree Cat Breeders

In this podcast episode, we’re going into the reasons why we decided to move away from Facebook. From the overwhelming presence of scammers to disappointing engagement metrics compared to other platforms, it became clear that Facebook was no longer serving our cattery in the best way. Tune in to hear our experiences and the other platforms we’ve found to be much more successful and safer for selling our kittens.

Show Notes

• Buy Your Website Domain at GoDaddy
• Build your Own Website using WordPress (The #1 used software in the world)
• Have a Professional Build your Cattery Website
• InMotion Hosting or Siteground for Web Hosting

Strategic Buyers > Impulse Buyers

Buyers who come from social media are usually impulse-driven. They’re scrolling, see a cute kitten, and think “I want that!”. But they haven’t done much (if any) research on the breed, health testing, or what it means to work with a reputable breeder.

These buyers tend to be more price-sensitive and are often the ones who ghost you, argue about your application process, or ask if you do payment plans. Social media attracts eyeballs, but not always the right kind of buyer.

On the other hand, buyers who search for you online and find your website intentionally are on a whole different level. They’re actively looking for a kitten, have likely visited multiple breeder websites, and are comparing based on quality, reputation, and professionalism-not price alone.

These buyers come in warm, educated, and usually ready to commit. They’re not just buying a kitten—they’re investing in a program they trust. And when you show up in search results with a dialed-in website and brand, you get to name your price—and they’ll happily pay it.

Social Media is About Speed, Not Appreciation

You can spend 20 minutes—or more—perfecting just one kitten photo. Adjusting the lighting, brushing out the background, cropping it just right, adding your logo or watermark, and making sure those little eyes sparkle. It’s art. But then what happens? You post it on social media, and it gets scrolled past in one second, buried under a flood of memes, selfies, and viral nonsense.

That photo you poured your heart into? It’s gone. That’s the reality of social media—it’s designed for speed, not appreciation. If you’re going to put that much effort into your images, make sure they live somewhere that actually matters—like your website, where buyers can linger, click, and fall in love.

The Importance of Having a Cattery Website

Having a website as a pedigree cat breeder is one of your most valuable assets. In this podcast episode, we’re going to talk about the importance of having a professional website. We’ll talk about the role of your website, how it compares to social media, building profiles for your cats and kittens, essential information you should include on your website, how to even get someone to look at your website, using your website to build a mailing list, professionalism and branding and selling kittens directly from your website.

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